A TOO-TIGHT COLLAR IS LIKE NOT FITTING INTO YOUR JEANS ANYMORE. MAKE A CHANGE WITH NULO.

The Product

NULO’s founder Michael was concerned with the increase in overweight and diabetic pets. As a former biomedical engineer and athlete, he decided to do his research. The results? Michael discovered that prevalence of low-quality pet foods was responsible for this disturbing trend and decided to create a diet that actually helps pets get in shape.

Why We Love It:

NULO gets that dogs and cats are carnivores — there are essential amino acids they need to nourish and repair muscle tissue that can only be found in animal protein. So unlike brands that use mostly plant protein, the main ingredient in NULO’s formulas is animal protein.

What Makes it Different

They only use high-quality meat like turkey, lamb and salmon. Plus, the few carbs they do use are low glycemic — lentils, chickpeas and sweet potatoes —which means they raise blood sugar less for a lower risk of Type 2 diabetes.

Why That Matters

Unused carbs get stored as fat, which can leave your pets shopping in the Big and Tall section and at a greater risk for disease. Plus, a more balanced diet means less bouncing off the walls one minute and comatose on the couch the next.

Who Should Use It

Being high protein/low carb doesn’t just make it ideal for dogs and cats with weight issues. It’s also great for active dogs who need energy to work out hard as well as pets with carb-related allergies.