Primal serves up a diet based on the food your pet’s ancestors ate—raw meat. Because it’s what their stomachs were made to digest, it’s easier for them to fully absorb all the nutrients they need. That means less waste, aka much smaller poops to scoop. In addition to their frozen raw and freeze-dried raw meals, they also have other natural food items like frozen raw bones, bone broth, goat milk and minimally-processed, nutritious treats.
Why We Love It
They use 100% grass-fed meat from sustainable ranches in the U.S. New Zealand, Australia and Europe (with no antibiotics or steroids), and vitamins and minerals from certified organic fruits and vegetables (no synthetic supplements).
What Makes It Different
USDA edible-grade meat, prepared in human-grade food facilities—in other words, the same quality of food you eat. Plus, every batch goes through a strict test and hold process to confirm the absence of Listeria, Salmonella and E coli before it leaves the building.
Why That Matters
If you’ve ever had sushi, you know quality matters a lot with raw meat. Unlike pet-grade meat products, Primal uses cuts you’ll recognize, including whole muscle meat, organ meat and meaty bones.
Who Should Use It
Hey cat folks, this isn’t just a dog thing. Every pet can benefit from a raw diet, at any age. You don’t even have to commit to raw food all the time. Just a little integrated into their daily routines can lead to less itchy skin, a shiner coat, better dental health and more energy.